Skip to content
Saltwater Lure

Saltwater Lure

Sort by

Athlete 12/14 SSAthlete 12/14 SS
Athlete 12/14 SS Sale priceFrom $24.99
Color
Athlete+ 12/14 VGJackson USA - Athlete Plus 14SVG IKC
Athlete+ 12/14 VG Sale priceFrom $24.99
Color
Athlete 12/14 SSPAthlete 12/14 SSP
Athlete 12/14 SSP Sale priceFrom $24.99
Color
Athlete+ 105 VGJackson USA - Athlete Plus 105SVG IPB
Athlete+ 105 VG Sale price$23.99
Color
G-Control 20/28G-Control 20/28
G-Control 20/28 Sale priceFrom $21.99
Color
Muscle ShotMuscle Shot
Muscle Shot Sale price$21.99
Color
PinTail EZ 28PinTail EZ 28
PinTail EZ 28 Sale price$21.99
Color
Pintail Sagoshi TunePintail Sagoshi Tune
Pintail Sagoshi Tune Sale priceFrom $19.99
Color
Metal Effect BladeMetal Effect Blade
Metal Effect Blade Sale priceFrom $13.99
Color
Athlete 105 SSPAthlete 105 SSP
Athlete 105 SSP Sale price$21.99
Color
Artist FR HWArtist FR HW
Artist FR HW Sale priceFrom $21.99
Color
Pintail Sawara TuneJackson USA - Pin Tail SAWARA Tune 42g CCN
Pintail Sawara Tune Sale priceFrom $24.99
Color

A surfcaster’s choice of surf fishing lures will impact his success in the suds perhaps more than anything else. The right selection of lures will offer castability and lifelike realism that can be tailored to the application in order to increase an angler’s hookup percentage. Shop a wide range of surf lures here, including diving plugs, topwater lures, blade baits, jigs and spoons, and an assortment of saltwater soft baits, such as paddletails, shad, and fluke. Versatile, highly durable, and exhibiting uncommon quality and realism, these surf fishing lures will help you round out your presentation so you can coax a strike in nearly any conditions.